"Shot on iPhone" Campaign
Apple is promoting the animation as part of its latest "Shot on iPhone" campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video using the Telephoto camera on eight iPhone 16 Pro Max devices.Technology and Art in Harmony
"Aardman used the Dragonframe Tether app and eight iPhone 16 Pro devices in Telephoto mode to create Wallace & Gromit, Shot on iPhone," said Apple. "They captured full 4K images in ProRAW format, then stitched them together to obtain the 6K image needed to transform their 23-centimetre characters into 101-metre projections."Christmas Decoration and Interactive Experience
The animation turns two towers into Christmas trees on the side of the building facing the River Thames. Visitors can watch Wallace & Gromit decorating the trees and then "take a selfie" in front of the fully decorated trees. Aardman's director and head of graphic design, Gavin Strange, said: "This project was a dream to direct, a cinematic fusion of technology and art. We shot stop-motion animation on the iPhone 16 Pro Max with the legendary Wallace & Gromit, then had it projected onto the iconic Battersea Power Station, making it unique in so many ways." Battersea Power Station has been Apple's UK headquarters since last year, and the company also has a store there. Opposite the store, the Wallace & Gromit set used to create the stop-motion will be on display. For more information on this "Shot on iPhone" campaign, including an upcoming "Today at Apple" session with Aardman, visit the Apple website. The project has also been promoted on the Battersea Power Station website. After bringing magical moments to this year's festive season, Apple and Aardman demonstrate the innovation and magic of stop-motion created with advanced technology, offering visitors a unique experience in the heart of London. This article, "Shot on iPhone: Wallace & Gromit on Display at Apple's UK Headquarters" was first published on MacRumors.com. Please share your thoughts in our forums. End of story. Made with AI. Source: Joe RossignolRead also
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